TM gear shift advisor
This project was created as a promotional visual communication for Tata Motors’ BS6 Phase 2 commercial vehicles, focusing on highlighting value-driven features that enhance profitability for transport businesses. The core concept revolved around showcasing the Gear Shift Advisor, an intelligent gear-shift coaching system designed to optimize driving performance based on load, terrain, and speed combinations.
digital solution
services
Storyboard | Motion Graphics | Video Compose
client
TATA Moters
Duration
5 – 6 Weeks
Our objective was to translate technical benefits into a visually engaging and easy to understand narrative suitable for a digital and website portfolio. The Gear Shift Advisor’s upshift and downshift indicators guide drivers to select the most appropriate gear based on engine torque and speed requirements. This results in up to 2% improvement in fuel efficiency and an increase of 10% in clutch life, directly contributing to reduced operational costs.
Project Attention
The communication emphasized real-world savings, demonstrating monthly cost benefits ranging from ₹3,500 to ₹7,500 across different duty cycles. These savings reinforce the message of lower cost of operations and higher fuel cost efficiency, ultimately leading to increased monthly profits for fleet owners.
Visually, we designed all frames using Tata Motors’ brand colors and theme to maintain consistency and brand recall. Clean layouts, strong typography, and structured motion elements were used to deliver an impactful and professional output that aligns with the brand’s promise of making trucking smarter, more efficient, and enjoyable.
