CMG
This project showcases a narrative-driven digital experience designed for a health insurance platform. The concept follows Elisa, a care manager who supports insured members throughout their medical journey.
digital solution
services
Storyboard | Motion Graphics | Video Compose
client
CMG/Suchhelden
Duration
3 – 4 Weeks
By visualising Paul’s case from surgery to delayed rehabilitation, the project highlights how fragmented processes can impact patient outcomes. We reimagine this journey through the use of secure electronic hospital referrals, enabling early intervention, second opinions, and better care coordination.
Project Attention
Our role focused on designing intuitive frames aligned with the client’s brand colour, visual identity, and overall theme. Each screen was carefully crafted to clearly communicate complex healthcare processes while maintaining a human, empathetic tone. The design emphasises clarity, trust, and guidance, reflecting the insurer’s advisory role.
The final output delivers a seamless, engaging storytelling experience that demonstrates how digital solutions can improve care pathways, enhance user confidence, and position the brand as a proactive, supportive healthcare partner.
